Photo: Reza Shayestehpour on Unsplash

How is it that as adults, we have relegated our cardboard boxes to moving day? Our imaginations may as well be stored in attics, slid under stairs — discarded, abandoned, ignored. It may seem for some that their imaginations have as much hope of being used as cardboard boxes have of space-flight.

A question has been stirring inside me lately: how did we come to misplace our imaginations?

One of my favourite XKCD cartoons [http://xkcd.com/150] has two people in an apartment overflowing with playpen balls, with one of them asking “what happened?”. …


3 quick tips to engage your audience

Good branding is showing you care, with a consistent and confident voice. A little extra thought and attention to otherwise minor details can make all the difference to the bigger picture, and win the hearts and minds of your audience.

Photo: Erwan Hesry on Unsplash

Tip 1: Simplify your message

Ensuring your customer understands exactly what you offer — quickly and accurately — makes an enormous difference. It demonstrates respect for your customer’s time, and simply makes an experience smoother and easier. There is only one way to meaningfully achieve this simplicity and clarity: write, re-write, and re-write again.

Tip: 2: Invest in good photography

Even before Instagram ruled contemporary marketing, photography was an essential part…


What do you want to change in your life?

This is a question I find hard to answer, often because I’m too ashamed to admit the things I’m not okay with. But at the end of the day, I know there are habits and routines I have fallen into that do not support who I want to be?

It is vital that we follow this question with another: what action are you taking to change? If there is no action, there will be no change. So, where is the evidence? Where am I making choices that actually change things.

Some people don’t want to change. That is perfectly okay…


Photography is about the stories the photos tell, not the equipment used to capture them.

Don’t get me wrong, I loved buying my first DSLR camera. It opened new possibilities and creativity — new ways to capture light and develop my craft. But for me, the camera is only part of the story, and so much more goes into a good photograph than simply expensive gear.

My view is that a good photographer can take amazing photos on any camera. Conversely, a person using a high-end camera without any knowledge is not gaining an advantage.

Find a camera that you can utilise effectively. Match your equipment to your vision, not the other way around. The…


The uniqueness of flying is that, for a short while, we step outside of time and place. The particular headspace and disconnection that flying brings ensures that it isn’t just ‘another place’, but rather an in-between place.

Disconnected and unreachable, we are afforded a time-zone immunity where day merges with night, and we live in the alternate-reality of the aircraft cabin. For the next several hours, the world cannot interrupt us — we have, for once, permission to not take part.

It is easy to focus on the physicality of flying — the smallness and nearness of everything; the close…


In the shade of an oak tree somewhere down the road, a cardboard box sits upside-down. It is being prepped for departure to the moon, helmed by children squealing with delight, consumed by the world they have created in their minds. They are busily wielding hand-drawn controls, performing last minute fuel checks, and honing their “whooshing” sounds for take-off. For all intents and purposes, they are on their way to the moon, and no one could convince them otherwise.

How is it that as adults, we have relegated our cardboard boxes to moving day. Our imaginations may as well be…


One of my favourite things in life is travel. I have been very fortunate to have travelled quite a lot one thing I have noticed though, is that not all travel is equal. Some experiences have a greater impact than others. Sometimes this is just the rhythm of travel, but at other times it is because I let some experiences be more meaningful, and seek to be open to how the experience can change me.

It is (relatively speaking) easy to travel somewhere and see only the city lights. You can end up at restaurants that mainly serve tourists, take…

Michael Harris

Empowering people to make a greater impact in their world. 🔥 Strength. Energy. Ambition. 👨🏻‍💻 Founder, Axle Creative 🌏 Based in Sydney, Australia

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